PRIVACY POLICY

Last Modified: September 15, 2018

This privacy policy sets out how Eigenuity Inc. (“we”, “us” “our” and “Eigenuity”) collect, store and use your personal information, and the personal information of third parties you provide to us. By using our App, you consent to the collection, storage and use of your personal information in accordance with this privacy policy, which may be updated from time to time.

Definitions

Unless defined otherwise in this privacy policy, all capitalized and defined terms shall have the same meaning attributed to them in our Terms and Conditions of Use (https://www.madlipz.com/terms).

Collection Of Personal Information

To establish an account and use our App, we collect the following personal information:

  • Email address;
  • Username;
  • Profile photos (where you elect to upload them);
  • Social media profiles and social profile user information, where you elect to create or link an account on the App using Facebook or Google;
  • Videos you upload, to the extent they include personal information;
  • Your voiceover audio recordings where you elect to upload them;
  • Comments, feedback, emails, reviews and other information (“Feedback”) you upload or provide to us, the Website or App, to the extent such Feedback includes personal information;
  • IP address;
  • Website statistics, usage logs and analytics data regarding your use of the Website and App;
  • Other types of raw data relating to how you interact with the Website, for example, your device, browser and session duration information; and
  • All other personal information you provide on our Website or App or otherwise, including as part of your communications with us or other users.

Personal Information of Third Parties

To the extent you provide us with, or upload data that includes the personal information of another person, including using video content that includes images of them, you represent and warrant that you have their authorization to provide us with that information in accordance with this privacy policy and our Terms and Conditions of Use.

The Use and Disclosure of Your Personal Information

The collection of your personal information, and the personal information of third parties you provide to us, may be used to:

  • Facilitate the operation of the Website and App, including hosting our App and your personal information on the servers of third-party providers and contractors;
  • Verify your contact information, for example, by sending you a confirmation email;
  • Send you emails to facilitate resetting your password for the App;
  • Promote our Website and App offerings to you in various forms of communication, including email and in-App messages or notifications;
  • Support and improve the Website and App we offer;
  • Provide user support to you;
  • Communicate with you about your account, updates to our terms and conditions of use, policies or services we offer;
  • Pursue available legal remedies to us and to prosecute or defend a court, arbitration or similar legal proceeding;
  • Send or display informational and promotional materials from us, our partners, advertisers or third parties to you, including but not limited to in-App advertisements and promotions;
  • To meet legal requirements; and
  • To enforce compliance with our Terms and Conditions of Use, this Privacy Policy and applicable law.

Use of Contractors and Third-Party Service Providers

We also operate the Websites and App in conjunction with, or engage the services of independent contractors, service providers (for example data hosting providers and email providers) advertisers, partners and employees (“Providers”). Our Providers may have access to, or store, your personal information in providing services to us, or providing you with access to the Website and App. We may use a variety of Providers and they may have servers, operations or be physically present in locations both inside and outside of Canada or your home jurisdiction, which may make your personal information the subject of foreign laws and foreign legal proceedings.

As of the date of the last revision to this Privacy Policy, any data uploaded or stored on your account, is hosted via Amazon Web Services, Inc. or its affiliates. In addition, the following entities may be in receipt of personal information as a result of using our Website, App or corresponding with us:

  • Zoho Corporation Pvt. Ltd., Zoho Corporation and their affiliates (see https://www.zoho.com/mail/) to host and store our email.

We cannot make any guarantees as to the location(s) of data stored on our behalf by the above Providers.

Disclosure Pursuant To Court Order, Subpoena Or Other Legal Process

We reserve the right to provide your User Content and personal information uploaded or collected by our Website or App to third parties if required by law (such as in response to a subpoena, court order or other legal process in any jurisdiction), and to cooperate with law enforcement authorities in the investigation of any criminal or civil matter.

If we are required by law to make any disclosure of your User Content or personal information, we may, but are not obligated to, provide you with written notice (to the extent permitted by law) prior to such disclosure so that you may take appropriate action.

Disclosure of Personal Information in Event of Acquisition

We may also disclose your personal information to our successors (if our business or the App is acquired by another legal entity) or any assignee of our assets relating to the Website and App.

European General Data Protection Regulation

Our privacy practices intend to meet the requirements of the General Data Protection Regulation of the European Union (“GDPR”). As a company that may process the personal information of persons who reside in or are citizens of the European Union (a “European person”), we have implemented appropriate technical and organizational measures to meet the GDPR’s requirements and protect European personal information. Our technical measures to protect personal information take into account current technology available and the costs of implementing that technology in addition to the nature, scope, context and purposes of the personal information collected and processed. If you have any questions about our technical and organizational measures to meet the GDPR requirements, please contact us.

To the extent you provide us with, or, have our App process any personal information of a European person, you represent and warrant to us that you have obtained informed consent from such person to transfer their information, internationally, to us. If such consent is subsequently revoked, you agree to inform us immediately.

Retention of Your Personal Information and Your Right to Be Forgotten

We keep your personal information for as long as it is required for the purpose for which it was collected. There is no single retention period applicable to the various types of personal information collected. When any personal information is no longer required for the purposes for which it was collected, we may destroy it in a manner that takes into account its sensitivity.

You may also request amendments to, or the deletion of any personal information we hold in relation to your account with us. Please contact us at legal@madlipz.com if you wish to inquire about amending or deleting any personal information.

Limitation of Liability in Respect of Personal Information

WHILE WE TAKE MEASURES TO PROTECT PERSONAL INFORMATION, YOU AGREE THAT, TO THE FULLEST EXTENT PERMITTED BY LAW, IN NO EVENT WILL WE, OUR AFFILIATES, OFFICERS, DIRECTORS, SHAREHOLDERS, EMPLOYEES OR CONTRACTORS BE LIABLE, HOWSOEVER CAUSED, FOR THE LOSS OR THEFT OF YOUR PERSONAL INFORMATION OR ANY DAMAGES CAUSED AS A RESULT THEREOF, SO LONG AS WE WERE NOT GROSSLY NEGLIGENT IN THE PROTECTION OF SAID INFORMATION.

Inquiries

If you believe that we have not adhered to this Privacy Policy or would like to request an amendment to your personal information being held by us, please contact our Privacy Officer at:

Eigenuity Inc. Atten: Privacy/Legal
legal@madlipz.com
182 Old Surrey Lane
Richmond Hill, ON Canada
L4C 7E5

Use of Cookies

Our Website and App may place a "cookie" in the browser files of your computer or mobile device. You may disable cookies on your device, however, doing so may interrupt the proper use of our Website and App. Cookies may store information about your device and the usage of our Website and App, including the device model, manufacturer, screen resolution, device capabilities, service provider and IP or location information.

ACCEPTABLE USE POLICY

Last Modified: September 15, 2018

This acceptable use policy sets out a code of conduct you agree to when using Eigenuity Inc.’s (“we”, “us” “our” and “Eigenuity”) our App.

Definitions.

Unless defined otherwise in this policy, all capitalized and defined terms shall have the same meaning attributed to them in our Terms and Conditions of Use (https://www.madlipz.com/terms).

WE ACCEPT NO RESPONSIBILITY FOR YOUR ACTIONS OR THE ACTIONS OF OTHER USERS OF THE WEBSITE AND SERVICE (WHETHER ONLINE OR OFFLINE).

You agree to use our Website and App in accordance with the following acceptable use and code of conduct guidelines. In particular, you agree that you:

  1. Will not upload, copy, distribute, share, or otherwise use content that is unlawful, obscene, defamatory, libelous, harmful, hateful, harassing, bullying, pornographic, threatening, racially or ethnically offensive or abusive, that would violate another person's rights (including their intellectual property rights), constitute or encourage a criminal offense, give rise to civil liability, or violate any local, state, provincial, national or international law, rule or regulation, or that is otherwise inappropriate;
  2. Will not upload any videos which include anyone under the age of eighteen (18) without the express approval of their parent or legal guardian;
  3. Will not disclose personally identifiable information belonging to anyone under the age of eighteen (18), including their name, address and contact information;
  4. Will not upload, copy, distribute, share or otherwise use unsolicited or unauthorized advertising, promotional materials, or any junk mail;
  5. Will not upload, copy, distribute, share or otherwise use content that contains or embodies software viruses or any other malicious computer code that is designed to interrupt, undermine, destroy or limit the functionality of any computer software, hardware or communications equipment, or that is designed to perform functions on any software, hardware or equipment without the owner's express consent;
  6. Will not disclose your password or transfer your account to any third party, or allow any third party to access your account;
  7. Will not impersonate any person or entity;
  8. Will not access the Website and App by any means other than through the interface provided by us for use in accessing the Website and App. We may, however, enter an agreement with some users to grant access to an application program interface (“API”);
  9. Will not use the Website or App to artificially generate traffic or page links to a Website or for any other purpose not intended;
  10. Will not collect, harvest or store any personally identifiable information, including user account information, from us;
  11. Will not use the Website or App in a way that has any unlawful or fraudulent purpose or effect;
  12. Will not translate, reverse engineer, decompile, disassemble, modify or copy our Website or App, in whole or in part, which we own;
  13. Will not circumvent, disable, violate or otherwise interfere with any security related feature of the Website or App;
  14. Will not rent, lease, sublicense, transfer, sell, trade, resell or exploit for any commercial purposes any portion of the Website or App (including, without limitation, your account information, use of the App or access to the App;
  15. Will not use your account for your own commercial purposes by sublicensing any rights granted by the Terms or, in any way, sharing the benefit of your account with others. Your account is non-transferrable and may only be used by you;
  16. Will not use the Website or App in any way that violates the Terms, or that aids, encourages, or purports to authorize anyone else to violate the terms of this policy;
  17. Will not use the Website or App in any way that intentionally or unintentionally violates any applicable local, state, provincial, national or international law, rule or regulation;
  18. Will not employ misleading e-mail addresses or falsify information in any part of any communication with us;
  19. Will not upload, transmit, disseminate, post, store or post links to any content that:
    1. facilitates hacking or unauthorized access or use of data, systems, servers or networks including any attempt to probe, scan or test for vulnerabilities, or to breach security or authentication measures; or
    2. infringes on, or contributes to any infringement of, any intellectual property, material protected by copyright, trademark, patent, trade secret or proprietary right of any party.

We reserve the right in our sole discretion to revise this policy, which shall be posted on the Website and App.